Factors to Consider When Designing a Great Catalog
It is quite agreeable to note that catalogs are designed with one target in mind, which is to showcase the products that a business has with the aim of making customers buy. It is a vital marketing tool for reaching the target audience thus great care needs to be taken in the design process. In some cases, this is the only way that customers get to know about the products that a business sells. Thus if it is poorly designed, it could lead to the loss of clients.
An interesting fact is that catalogs contain many images as opposed to words. It is important to ensure that the pictures of the products are of high quality. It is worth acknowledging the fact that poor quality images can undermine the image of the products and the business as a whole.
Another important factor to consider is the brand colour. It is impeccable to acknowledge that the brand colour should be used across the whole catalog to generate uniformity and congruence. The good thing is that this keeps the reader engaged and not distracted by colors that are off and are either too bright or too dull.
It is a known fact that a balance needs to be struck in the pictures and information provided in the catalog. It is important to highlight the fact that the images of the products must contain product information that appeals to the customer. It is undoubtedly true that such information could involve discounts or even features of the product that will benefit the client. It is paramount to ensure that information on a catalog is accurate, credible, helpful, informative and authoritative.
The page layout is another consideration and products should be placed in a way that the reader can quickly identify the products and see what the selling price is. It is important to state that the product and price must always be noticeable especially if the relevant information is the price.
It is incredible to highlight that space allotment and size are important, especially when considering the products being sold and the target audience. Quickly sale-able products should be allocated enough space and ranking to guarantee more sales.
Consistent format and purpose are also other key considerations. The best-designed catalogs have uniformity in the catalog layout design across all the pages. The advantage of this is that such consistency promotes brand loyalty and increases customer loyalty.
It is true that the perception of a catalog begins with the front cover, and thus an attractive catalog cover tempts the reader to open the catalog and thereby gets to interact with the product on offer. An enticing front page would raise the level of interest of the reader to find out what lies on the inside of the catalog.
A known fact is that an excellent catalog takes creativity and effort and by following the above tips, a business owner can design an excellent catalog that wins the hearts of customers.
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